Brenda Tran
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UMN Human Rights Program

 

UMN Human Rights Program

BRANDED MERCHANDISE • Publication Design

The Human Rights Program, based at the University of Minnesota’s Institute for Global Studies, is a hub of interdisciplinary research, teaching, and outreach in human rights. The Human Rights Program has a threefold mission: advance human rights scholarship through support for research and publications; educate the next generation of human rights scholars and professionals; and engage with serious human rights issues through timely and meaningful projects, public programs, and internships.

A set of branded merchandise was created to promote the program throughout the university community, as well as outside of it. The products were given out to Human Rights Program event attendees, speakers, and donors, among others. Despite a limited budget and strict branding guidelines, the project was a success. Through careful selection of material and vendors, as well as a unique tagline, we were able to produce a variety of high-quality, functional merchandise that speaks volumes about the Human Rights Program and its values.

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The Mug

A classic promotional item, this sturdy ceramic mug was created with the help of 4imprint.

Digital design

Digital design

Final product

Final product


The Pen

Created with recycled materials, the pen has a unique design that makes it stand apart from most freebies. Printed through 4imprint.

Digital design

Digital design

Final product

Final product


The Universal Declaration of Human Rights

Adopted by the United Nations General Assembly in 1948, the Universal Declaration of Human Rights is a historic document that outlines fundamental human rights to be universally protected.

The booklet contains a brief history of the Universal Declaration of Human Rights, its content, and information about the Human Rights Program. Conveniently sized (4 1/8" x 5 3/8") and sturdy, the 28-page saddle stitched booklet focuses on utility and efficient design. It was created with the help of University of Minnesota Printing Services.

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